Course

1-Week Intensive Course: Multimedia or Africa 101

The PAL One-Week Intensive Course is designed for anyone looking to build a strong foundation in digital marketing, with a focus on social media, or gaining essential, practical knowledge of African culture and the realities of traveling, relocating, and investing on the continent.

Section 1: Multimedia Essentials
This track covers the basics of social media, digital marketing, content creation, and branding. Whether you’re a business owner, creative, or aspiring influencer, you’ll gain the essential knowledge and tools needed to create impactful content, build an authentic audience, and establish a strong brand identity in the digital space.

Section 2: Africa 101 
This is a thorough introduction to Africa for those who’ve never experienced the continent firsthand. Understanding Africa's vast diversity, this section unpacks foundational knowledge about its cultures, traditions, social etiquette, and modern realities. You’ll also learn practical insights on how to operate and engage across African markets and communities with authenticity and cultural respect.

Whether you're preparing for business, travel, relocation, or content creation, this 1-week program provides foundational knowledge and essential insights to confidently navigate social media or the African continent.